GrayCell is committed to applying our own skills and expertise to the best practices put forth by our vendors, such as Siebel. Siebel Systems has developed a tried and tested implementation methodology, as well as a complete array of customizable professional services, to ensure customer success through every phase of designing, deploying, and using Siebel business applications.For complete Siebel Implementation Methodology details, click here

GrayCell Siebel Implementation Methodology:

Implementing Best Practices, Ensuring Customer Success
GrayCell is committed to applying our own skills and expertise to the best practices put forth by vendors, such as Siebel.

GrayCell has adapted Siebel's ePlan, a tried and tested implementation methodology, as well as a complete array of customizable professional services, to ensure customer success through every phase of designing, deploying, and using Siebel business applications.

CRM Implementation Best Practices

• Establish measurable business objectives
  
• Align the organization with the CRM initiative
  
• Define best practices and map them to application functionality
  
• Use a phased implementation plan
  
• Staff trained, experienced consultants to implement the CRM solution
  
• Train, reinforce, and reward for 100 percent user adoption
  
• Monitor progress and measure results

Establish Measurable Objectives

CRM initiatives should be designed to drive and support significant objectives that produce quantifiable benefits. GrayCell helps organizations establish measurable business objectives for Siebel implementations and develop an effective CRM strategy across channels and lines of business.

Align the Organization

Successful deployments require alignment of the organization with the CRM initiative and support of the changes it will entail. Key best practices include securing executive sponsorship, ensuring that managers support the intended business change, and ensuring that stakeholders understand the capabilities and impact of the CRM system. GrayCell helps organizations apply these best practices to achieve organizational alignment. Siebel also holds workshops - such as Getting Started, Executive Alignment, and Management Alignment - for clients and consultations alike to help them prepare for this process.

Define Best-Practice Processes and Map to Application Functionality

GrayCell management and consultants utilize the Siebel ePlan methodology and tools, leveraging a library of documented best practices, business models, and task estimates to build recommendations for appropriate Siebel functionality and implementation plans. In addition, Siebel MultiChannel Services has proven best practices in sales methodologies, channel management, and other CRM processes. Through these and other Siebel service offerings, GrayCell can help organizations prioritize processes by business impact and ease of implementation, leveraging the standard functionality of Siebel business applications, and minimizing customizations - resulting in reduced deployment risk and faster return on investment.

Use a Phased Implementation Plan

By planning and executing the implementation in phases, organizations can more effectively determine each phase's goals and ensure quick wins. Each phase should involve end users in the implementation design and should include expert quality control reviews and testing. To help organizations apply these CRM implementation best practices, GrayCell utilizes the Siebel eRoadmap-a proven, six-stage methodology for rapidly implementing a Siebel eBusiness solution-and Siebel Professional Services, including Implementation Services as well as functional and industry competency practices.

GrayCell covers every phase of the implementation, from scoping analysis to metrics and measurement, and offers consulting services on individual Siebel business applications and specific industries. GrayCell also supports phased implementations for quality assurance and technical guidance, offering 24x7 worldwide technical support.

Staff Trained, Experienced Consultants to Implement the Solution

GrayCell enables organizations to follow best practices in establishing and managing the implementation project teams-which include only personnel who have been certified and have proven industry experience. Our Siebel-trained consultants have all the skills necessary to successfully install, configure, and administer Siebel business applications.

Train, Reinforce, and Reward for 100 Percent User Adoption

End user adoption is perhaps the most critical success factor in a CRM implementation. Best practices to ensure user adoption include developing an adoption strategy up front, implementing a communication plan, training end users, providing end user support, and aligning compensation and rewards to reinforce desired behaviors. In conjunction with Siebel Systems, GrayCell offers a comprehensive set of training and change management services to meet these requirements, drawing upon the Siebel User Adoption Workshop and Strategy, Siebel Change Communication Services, Siebel User Training, Siebel Custom Online Help, and Siebel Simulations (an interactive learning system that simulates the Siebel application environment).

Monitor Progress and Measure Results

To manage and continuously improve the effectiveness of a CRM strategy, an organization must define and monitor performance metrics, assess end user adoption, and regularly measure and analyze business impact. GrayCell assists organizations in applying these best practices through offerings such as the Implementation Effectiveness Review and Siebel Satmetrix eSurveys, which are Web-based surveys that track the satisfaction levels of customers, employees, and partners.